“Courtney is very happy with his new rod & reel. Your craftsmanship is first rate and the detail work looks great. 🙂 Thank you so much for talking to us at the Sportsman Show this winter & for helping make Fathers Day special. 🙂 ”


“We caught 22 plus fish until the storm came in and sped off the lake. Using Venture Custom Rods.”

Andrew L.

“Hey Paul, It’s too beautiful! I just opened the box man and I’ll tell ya what, that’s the best looking rod I’ve ever seen… Thank you for the time you put into this.”

Will P.

“Awesome, great work.”

Matt G.

“I have two of these ice rods and they are both sweeeeeet!!!”

Phil T.

“Paul puts a lot of t.l.c. into his fishing rods. I like knowing that he will take pride in his product and that I can customize to my liking. Thanks Paul, truly happy with my rod purchase. You can really feel the difference.”

Ryan C.

“WOW is all I can say!”

Gerri D.

“The Musky Mafia just ordered a second rod from Venture Custom Rods. The quality is unbeatable.”

Shawn of Musky Mafia

Paul helped me design the perfect bass rod, he offered several suggestions, to enable me to select the right rod blank, reel seat, guides and custom wood handle. His thread and guide wraps are absolutely beautiful!! One of the rare times, my expectations were exceeded.. and it fishes as good as it looks. If you want a custom rod, I would recommend him above all others.

Andy V.

I ordered two rods for my son and I. Paul listened to exactly what I wanted, communicated frequently throughout the whole process, and completely exceeded my expectations. His rods are works of art and almost too gorgeous to use. His skill and attention to detail are unbelievable. I will definitely be asking him to build more for me and highly recommend him to anyone looking for a custom rod.

Nate A.

If you’re in the market for a custom rod, Paul is the man! He made me a beautiful rod I absolutely love! Whatever you’re looking for he can do. Thanks again Paul!

Kyle T.

I had Paul build me a custom GT rod the first time and the rod I got was why better then I could have imagined. The second time I sent him a rod with broken guides and he send me the same rod back and it didn’t even look like the same rod. The thread and line work is the best I’ve ever seen and I would not go to anyone else to build/ work on my gear. Thank again Paul.

Will P.

Paul and Stephanie listened to exactly what I wanted and offered various options within various price points. We had one small confusion but they made it right and then some. I wouldn’t go anywhere else for a custom fishing rod.

Amber C.

Paul did a great job on my first custom fishing rod. Very informative throughout the whole process, on construction of the rod. I couldn’t had asked for a better all around person to customize my fishing rod. Thank you again Paul.

Mike S.

For the angler that has everything! A customized, personalized version of their favourite fishing rod will blow them away.

Justin G.

I Love my custom rod. Very quick turnaround and very detail oriented. Thank you.

Heidi H.

I am looking forward to my new rod. I bet it’s a wall hanger!

Benjamin S.

I would highly recommend Venture Custom Rods I love mine

Jonathan K.

About Us

Paul Amberg, sole proprietor of Venture Custom Rods, has been an avid fisherman since his formative years. His father shared with him a passion for fishing.

In the early 2000s, Paul began building rods with friends and for family after dabbling in rod building at a local community education class. His rod building grew from making rods for family to friends at work to a small business based out of Becker, Minnesota, officially “opened” in March of 2010. As of August 2018, Paul moved to Bemidji, Minnesota, where he continues to build rods.

Paul’s personalization from the custom built handles, guides of choice, spiral wrap, and impressive thread art is what draws people in. It is Paul ‘s dedication to creating a one of a kind custom rod designed to catch more fish that keeps people coming back for more!